Insights
UrVenue CRM & Data solutions power your entire guest database, while also providing communications options, performance reports and marketing tools.
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CRM Profiles
Create, analyze and manage unique profiles for your customers to create tailored offerings.

Up Your Service Intel
Manage every guest in a centralized CRM database, making profiles easily accessible from various operator interfaces.
Customer Journey
View your customer booking history and upcoming visits throughout your properties.
Intelligent Search & Filters
Use intelligent search, filtering and data segments to organize and target customer and lead data within your master customer database.
Customer Data
Property and venue visits, reservation history, service preferences, spend, consumption, demographic data and more.
CRM Integration
Integrate with preferred third-party CRM providers to access your customer data.
Enterprise Data Warehouse
Synchronize all of your data with our secure, reliable, and centralized data warehouse, custom-built for your enterprise architecture.
All Your Data.
Accessible Anytime. Anywhere.
UrVenue houses all of your data efficiently, allowing you to easily review, configure and manage information that impacts performance & sales growth.

CRM Data
Consolidate and review data on customer profile histories to improve customer retention and drive sales growth.
Performance Data & Analytics
Enhance performance and improve decision-making by pulling venue and market performance baselines for analytics.
Knowledge Base Data
Import data from the single source of truth (“master data”) about all of your business outlets, events and performers.
Sales & Revenue Data
Store and access sales and revenue information from all of your outlets.
Performance Reporting & Analytics
Analyze revenue as well as costs and generate reports for events, performers and staff to analyze ROI and efficiency of operations while maintaining full audit support.
Accurately Monitor Your Success
With Big Data at your fingertips, our analytics solution can provide a wide range of custom reports for each venue and for any time period.

Staff Performance
Incentivize staff by leveraging robust sales and performance data, such as upselling and conversion history, for staff commissions.
Inventory Performance
Benchmark inventory popularity for future potential sales by maintaining a complete history of past inventory sales performance data.
Venue & Event Analytics
Generate tailored reports on your venues and events, and gain deeper insights on how to maximize sales on future events.
Sales & Revenue Reporting
Daily sales, revenue by time period, DORs, and other financial data for any type of inventory.
POS Integration
Our proprietary, direct POS integration matches checks to your guest profiles and loads revenue for reconciliation and business intelligence.

Automated Check Matching
Connect your guests to their in-venue spend
POS integration matches checks to customers and loads revenue for reconciliation, customer spend tracking and business intelligence.
Real-Time Reporting
Track and record open and closed checks.
Data Normalization
Reorganize business data, revenue categories, item categories and more for better operational reporting and analysis.
Reconciliation
Reconcile presales, deposits, and redeemed offers automatically with POS transactions.
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UrVenue has a myriad of services available to improve your data acquisition and management, website development, API integrations and more.
Get Started with UrVenue
Request a demo to learn more about UrVenue solutions for hospitality.