By Brad Van Orsow, Director of Marketing, UrVenue
As fireworks light up the sky and music pulses from rooftop lounges to poolside decks, July 4th in the U.S. has evolved into far more than just a celebration of independence, it’s a celebration of experiences. And powering many of the unforgettable moments this holiday weekend is a technology platform purpose-built for experience commerce, UrVenue.
This year, a record-setting 72.2 million Americans are hitting the road or the skies during the July 4th travel window (June 28–July 6), according to AAA, the highest ever recorded. Of those, more than 340,000 visitors are descending on Las Vegas alone, contributing an expected $449.5 million in direct spending over the holiday weekend.
Behind the scenes of those cabana parties, dayclub blowouts, rooftop fireworks shows, and VIP nightclub entries is UrVenue’s Venue Management System (VMS), the commerce engine relied upon by the hospitality industry’s top operators to merchandise, sell, and manage every experience imaginable.
The Experience Behind the Celebration
Whether it’s luxury poolside cabanas at Ayu Dayclub at Resorts World Las Vegas, bottle service tables and reservations for Independence weekend headliners at LIV nightclub, or fireworks-viewing parties bundled with stay packages, UrVenue’s software is managing it all in real time.
Hospitality operators across Las Vegas, New York City, Miami, Scottsdale, and Los Angeles are using UrVenue to deliver frictionless bookings and optimize every square foot of revenue-generating space during the most high-pressure weeks of the year. As a result, guests receive the elevated experience they expect nowadays from a proven technology partner while operators get the inventory control, yield management, and cross-venue visibility they need. Everyone wins.
“In a market where every minute of availability and every guest touchpoint counts, UrVenue ensures operators don’t just keep up, they lead the way with top notch hospitality services and digital offerings.” – Brad Van Orsow, Director of Marketing at UrVenue.
Summer Fun Today, Stadiums & Sportsbooks Tomorrow
While July 4th is a pinnacle moment for summer commerce, the playbook doesn’t end here. Fall brings with it another high-impact revenue engine, the sports calendar.
With partnerships spanning Circa Sports, Caesars Entertainment, Station Casinos, DraftKings, FanDuel, and Mohegan Sun, UrVenue is already powering sportsbook experiences across the country. From reservable booths and watch party seating to curated pre-game and post-game hospitality packages, UrVenue transforms fan engagement into monetizable guest experiences all managed from a single platform.
As fan expectations grow and game-day commerce becomes more experiential, UrVenue has positioned itself as the go-to technology for operational success in both lifestyle and sports-centric venues.
The Right Platform at the Right Time
As destination markets surge in popularity and the demand for curated, bookable experiences continues to climb, one thing is clear: hospitality operators need software that can scale with the moment, and well beyond it.
Whether it’s a daybed at a Scottsdale resort, a rooftop concert in Miami, last-minute pool reservation in Las Vegas or a VIP sportsbook seat for kickoff Sunday this September… UrVenue delivers.
Now is the time for hospitality leaders to future-proof their operations. Join the resorts, casinos, and entertainment venues already using UrVenue to connect commerce, operations, and unforgettable guest experiences, all in one platform.Whether it’s July 4th or any other day of the year, UrVenue powers what comes next.
Schedule a demo with the UrVenue team today: Click Here