Introducing UV Enterprise
The Hospitality Industry’s First PXMS

Through the years, I’ve been lucky enough to work at some of the world’s best entertainment companies including MGM Resorts. Being responsible for launching new nightlife and daylife experiences, you need a trusted partner to help with ticketing, venue management and promotions. From ticket price yielding to robust check-in capabilities and driving incremental sales opportunities, nobody is better than UrVenue. I am grateful for their partnership. Together, we’ve created a lot of industry success. They are the real deal.

I have watched UrVenue grow over the years from a venue management system into the industry’s first property experience management system with UV Enterprise. I first partnered with UrVenue while working at Caesars Entertainment. UrVenue’s strong booking and ticketing capabilities helped drive pre-sales for our pools, sportsbooks, activations, and pop-up events (like New Year’s Eve). In turn, we helped inspire some of UV Enterprise’s key platform features and innovations. Since San Manuel Gaming and Hospitality Authority acquired Palms Casino Resort, we are using UV Enterprise at a variety of outlets and are layering in the itinerary building solution and its unified booking cart feature. I am proud to be a partner that has helped steer the way for this new technology category. Strong partnerships between technology platforms and hospitality operators are key to advancing the guest experience and long-term revenue growth.

I have worked with UrVenue and its founder, Cedric Ancellin, for many years, starting at Drai’s and Caesars Entertainment and now in my role at The Venetian. As a long-term partner, I’ve seen the system grow from its start in nightclubs, lounges and pools to the robust, property-wide platform it is today. Not only does it elevate the guest experience, it allows us to monetize our unique inventory and drive significant revenue growth.

Circa Resort and Casino has the largest sports betting experiences in the world, and we were one of the first clients to pilot UV Enterprise. Our sports viewing inventory is unique and sporting events happen at all times of the day, often at the same time. Therefore, we need a versatile platform that not only allows us to sell multiple sporting events concurrently, but also allows us to daypart and re-sell the same inventory throughout the day, maximizing utilization of our inventory and providing our guests with options that work best for them. We also leverage UV Enterprise's yielding capability, which automatically increases prices alongside demand, driving incremental revenue for our sportsbook and Stadium Swim. We even use UV Enterprise in our lounge Legacy Club and it's a very unique feature that lets us sell sunset packages to the exact minute the sun sets each day in Las Vegas.

I have worked with UrVenue and its founder, Cedric Ancellin, for many years, starting at Drai’s and Caesars Entertainment and now in my role at The Venetian. As a long-term partner, I’ve seen the system grow from its start in nightclubs, lounges and pools to the robust, property-wide platform it is today. Not only does UV Enterprise elevate the guest experience, it allows us to monetize our unique inventory and drive significant revenue growth.

Resorts World is founded on technology and we align ourselves with partners who are hyper-focused on digital guest experience innovation. Zouk Group was the first organization to pilot UV Enterprise's new unified booking cart, and we have seen an increase in cross-sells and multi-day bookings for our nightclub, dayclub, restaurant and lounge experiences. Using UV Enterprise has helped us realize the power of personalized itinerary building capabilities.

Las Vegas is the intellectual gaming and resort capital of the world. It is known for understanding what its customers want and for driving innovation on a large scale. Therefore, it is no surprise that UrVenue, a local hospitality technology company, worked in lockstep with its gaming and resort partners to launch UV Enterprise, and in the process invented a new technology category – the PXMS. Las Vegas’ seal of approval means it is ready to be exported to rest of the hospitality industry.