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Chief Growth Officer, VP of Client & Technology Services, is appointed and Director of Sales is hired

LAS VEGAS, February 2, 2022 – Leading hospitality technology company, UrVenue, a platform that powers commerce, enhances the guest experience, and monetizes a resort’s real estate, today announced the appointment of Tracee Nalewak as Chief Growth Officer, Bill Sklar as VP of Client & Technology Services and Nancy Nitsche as Director of Sales.

Deron Pearson, UrVenue CEO

“The market for hospitality technology is vast and primed for innovation and these new positions are the key to accelerating UrVenue’s growth trajectory,” said Deron Pearson, CEO of UrVenue. “We are thrilled to have Tracee, Bill and Nancy, three remarkably talented leaders who will play a critical role in scaling our global business and creating long-term value.”

Nalewak’s appointment as Chief Growth Officer,  effective immediately, will expand her duties to oversee sales, business development, partnerships and growth initiatives. In this newly formed role, Nalewak will continue to oversee marketing, product development, and enterprise relationship management.

Nalewak joined UrVenue as Chief Marketing & Product Officer in January 2021 and brought her innovative marketing, sales, and customer experience background to drive product and growth.  

Her 25-year career in the hospitality, entertainment, gaming, and tourism industries encompasses varied marketing, MarTech, and sales responsibilities for iconic hotel, restaurant, nightlife, day life, retail and residential brands. 

Tracee Nalewak, UrVenue Chief Growth Officer

“I look forward to establishing UrVenue as the industry standard for managing hospitality experiences. I’m excited to help hoteliers and venue operators reimagine how their properties can monetize all that it has to offer and provide the best possible guest experience,” said Nalewak.

Sklar’s appointment as VP of Client & Technology Services, effective immediately, will expand his duties to oversee operations, including implementation, client care, customer support, and training.  In this newly formed role, Sklar will continue to oversee IT & Engineering.

Sklar joined UrVenue as Senior Director of IT & Engineering in August 2021 and brought his diverse background in hospitality, gaming, and technology.  Sklar has spent the past 22 years helping companies bridge the gap between business requirements and technological capabilities.

During his tenure in the industry, he has been heavily focused on technology solutions, customer data, and analytics while working on a wide range of projects such as CRM implementations, customer marketing platforms, and enterprise-grade solutions like data warehouses and ERP.

Bill Sklar, UrVenue VP of Client & Technology Services

“I’m eager to leverage my diverse background as I take on this newly expanded role to help further the company,” says Sklar. “I am looking forward to working closely with our clients to develop and implement innovative solutions that evolve customer experience and commerce in the hospitality industry.”

As the new Director of Sales, Nancy Nitsche brings her diverse hospitality experience to spearhead UrVenue’s sales organization. With her vast industry insights, Nancy is adept at distilling client needs to build and implement solutions that drive shareholder value while enhancing the client experience.

Her commitment to leading and motivating cross-functional teams will enable her to continue executing high value programs and initiatives. Previously, she held leadership roles at Caesars Entertainment, Paris Las Vegas, ARIA & Vdara Las Vegas, CityCenter Residential and Corporate MGM Resorts International.

Nancy Nitsche, UrVenue Director of Sales

“My goal is to build a sales organization that is ‘for hospitality, by hospitality’. Ultimately, my passion for creating a memorable guest experience starts with creating and developing the right software that makes guest and client interactions seamless and effortless,” says Nitsche.

About UrVenue:

UrVenue is the leading hospitality technology platform that powers commerce, enhances the guest experience, and monetizes resort real estate by leveraging non-room inventory across all customer touchpoints in the booking and in-stay journey. UrVenue maximizes revenue-per-available-customer (RevPAC) with its advanced booking, ticketing, and presale platform built for hospitality venues: nightclubs and day clubs, restaurants and lounges, resort pools and beaches, sportsbooks, spas, special events, small group meeting rooms, recreation services, bundled experiences and more. Since 2011, UrVenue’s scalable enterprise technology has been the trusted industry standard for clients ranging from independent venue operators to global hospitality, entertainment and gaming organizations, including Wynn Resorts, MGM Resorts International, Caesars Entertainment, Circa Resort & Casino, Tao Group, Bagatelle, and Okada. For more information, visit Follow on social: LinkedIn, Twitter, Facebook, and Instagram.