Visit UrVenue at Booth #1616 to see how venues are packaging and preselling curated experiences that generate revenue before guests even arrive
Las Vegas—March 17, 2026—UrVenue will showcase its venue-management platform for lifestyle and hospitality venues at the 2026 BAR & Restaurant Expo, taking place March 24–25 at the Las Vegas Convention Center. At Booth #1616, attendees will see how operators are expanding beyond traditional reservations by packaging and preselling curated hospitality experiences that generate revenue before guests arrive.
While venue-management systems have historically focused on table inventory, ticketing, and guest lists, today’s operators are increasingly looking for ways to monetize their space more creatively while reducing manual operational work. UrVenue combines operational automation with tools that allow venues to design, package, and sell curated experiences through a single platform.
Operators can manage reservations, VIP tables, guest lists, and ticketed access while also creating new revenue-generating offerings such as:
- Shared table experiences, allowing guests to reserve premium seating within a curated social environment and participate in the VIP atmosphere of nightlife venues
- VIP experience packages that bundle seating, beverages, and entertainment
- Cross-selling dining and nightlife experiences through UrVenue’s Preferred Partnership with OpenTable
- Selling space by duration, enabling venues to book premium areas for specific time blocks so the same space can host multiple experiences in a single night
- Interactive 3D booking maps that allow guests to visually select seating while helping operators manage layouts and inventory more efficiently
- Automated booking and inventory management that reduces manual coordination while enabling teams to focus on delivering exceptional guest experiences
“Independent hospitality venues are under more pressure than ever to maximize the value of their space,” said Emily Curtin, Co-CEO and Chief Business Architect at UrVenue. “Operators need the flexibility to create demand by monetizing their space through experiences—from VIP tables to ticketed events and curated packages—while optimizing revenue during peak demand. As guest behavior evolves across generations, venues also need more flexible offerings such as shared table experiences that allow more guests to participate. At the same time, advancements in automation are helping operators streamline operations and manage these experiences with far fewer moving parts.”
CRM Sneak Peek!
In addition to the platform demonstrations, UrVenue will offer a sneak peek of the latest evolution of UrVenue’s CRM, currently in beta. Designed specifically for hospitality venues, the CRM builds guest profiles directly from operational booking activity, helping operators recognize repeat visitors, identify VIP guests, and deliver more personalized service.
Capabilities include duplicate profile merging, guest tagging, flexible segmentation tools, and customizable report views and dashboards, allowing venues to maintain clean guest records and identify valuable audience segments without relying on disconnected spreadsheets or manual lists.
Raise the Bar Giveaway
Operators who visit Booth #1616, complete a full product demonstration, and register their entry will be entered to win UrVenue’s Raise the Bar Giveaway, including:
- Six months of UrVenue platform access (up to $350 per month)
- A custom interactive 3D booking map for their venue (up to $1,500 value)
- One winner will receive the prize package valued at up to $3,600
To schedule a personalized demo with the UrVenue team during the expo, click here.
About UrVenue
UrVenue is a leading hospitality technology company offering SaaS-based solutions to sell and manage experiences across entertainment venues and resorts. Its flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, lounges, and special events, while its PXMS platform, now branded as UrResort, serves hotels, all-inclusives, and integrated resort casinos. Since 2011, UrVenue has been trusted by top brands including Caesars Entertainment, Fairmont Banff Springs, MGM Resorts, Club Med, Wynn Resorts, and Zouk Group. For more information, visit urvenue.com.