The Las Vegas Review-Journal recently reported on Circa’s technology and innovation featured throughout their resort. UrVenue was highlighted as the technology platform that monetizes Circa’s real estate within the resort and beyond the room.
It’s a hospitality technology platform called UrVenue, operated by President and CEO Deron Pearson, whose 40-employee company is based in Las Vegas.
UrVenue is used by Wynn Las Vegas, Encore Las Vegas and resorts operated by MGM Resorts International, Caesars Entertainment Inc. and Station Casinos.
Pearson explained that the system generates revenue-per-available-customer, or RevPAC, by upselling prime seating in nightclubs, day clubs, restaurants and lounges, resort pools and beaches, sportsbooks, spas, special events, small group meeting rooms, and recreation services.
At Circa, it operates on the resort’s website and on a kiosk developed by Los Angeles-based Olea Kiosks.