OpenTable and UrVenue Partner to Launch a Unified Solution for Booking Resort Experiences
LAS VEGAS and SAN FRANCISCO, June 2, 2021 – OpenTable, the world’s leading provider of online restaurant reservations and part of Booking Holdings Inc. (NASDAQ: BKNG), and UrVenue, the leading hospitality technology solution that powers commerce, monetizes resort real estate, and transforms guest experiences, have partnered to create a unified resort booking solution. OpenTable, with its vast diner network, powers the resort’s restaurant bookings and operations, while UrVenue offers contactless bookings and operations for all other resort experiences.
Through this partnership, guests can reserve restaurants, clubs, attractions, pools, recreation and more through a central, seamless booking experience, with one integrated shopping cart. For resorts and venues, this solution offers new opportunities for upselling, cross-selling, packaging and bundling experiences.
“Our solutions are made for resorts to simplify and create easy booking processes. We’ve surveyed travelers and our data has shown they would book multiple activities if resorts had a singular shopping cart experience,” said Deron Pearson, CEO of UrVenue. “Our goal is to fix the broken booking journey that many travelers face, and this partnership is just the beginning.”
“Now booking a restaurant independently of everything else a resort has to offer is a thing of the past,” said Susan Lee, Chief Growth Officer at OpenTable. “We are excited to partner with UrVenue to provide a seamless guest booking journey to our vast network of diners – because the pool, nightclub, and brunch the next day should all be reserved together.”
The OpenTable and UrVenue Partnership solution includes:
- One booking flow for diners enables venues to upsell, cross-sell, package and bundle resort experiences with restaurant reservations in real time
- One shopping cart, check out, and transactions for UrVenue resort experiences and OpenTable restaurant reservations
- Engaging guest booking experience with interactive 3D venue maps for location-based bookings like individual seats and specific sections, time-based bookings such as restaurant reservations, and duration-based bookings such as rentals